Strung Out on Jargon

Paris Rugby


Following last year’s campaign to attract Londoners to Paris, the Regional Tourism Committee of Paris Ile-de-France has once again called upon a French agency, to launch a new ad campaign in Britain’s capital. The campaign uses the offbeat wit of players kissing and the Rugby World Cup to show the world that Paris is also the capital of humour. The Paris region will be hosting several World Cup matches in September, including the final at the Stade de France. Kissing rugby player wallpaper here. Thanks Ben!

20 comments

20 Comments so far

  1. Troy July 16th, 2007 9:14 am

    I don’t think it’s funny at all. Hot rugby players kissing in the center of a packed stadium is some serious shit. Seriously hot that is. I’m sure people would pay a lot more if they got to see something like this.

  2. Jocko July 16th, 2007 9:20 am

    Fuck dude, relax, let your mind go a little…damn.

  3. jimbo July 16th, 2007 12:28 pm

    We usually don’t get all that lovey until the post-match social, but hell, do it during the match too I guess.

  4. kitchenbeard July 16th, 2007 1:45 pm

    You keep posting these things that I’m gonna need alone time with…. not that I’m complaining….

  5. Jocko July 16th, 2007 1:45 pm

    Heh heh, good stuff huh?

  6. CraigF July 16th, 2007 1:55 pm

    Hmmmmmmmmmm … de-lish. Now my Mac wallpaper.

  7. A.J. July 16th, 2007 4:38 pm

    i like how that one guy is slipping his hand under his team-mate’s jersey… nice touch.

  8. johnozed July 16th, 2007 5:27 pm

    what a great picture to come home to….

  9. Christopher July 16th, 2007 7:23 pm

    It’s quite exciting to see more and more gay adverts going up all over the world… getting bolder and bolder. :) Love it!

  10. jason July 16th, 2007 8:14 pm

    It’s got romanticism era painting composition and vigor; fag-artistry at best….

  11. JL Atoz July 17th, 2007 1:40 am

    I love it, particularly the hand up the shorts, and the hand on the ass, and the hand on the crotch, and the hand on the…….

  12. [...] Rugby players kissing on the field?…Sounds cool, but its for a French Ad campaign targeted at the British capital, London, to show the world that Paris is also the capital of humor. The humorous French Ad campaign, called by the Regional Tourism Committee of Paris Ile-de-France, is to highlight the Paris region hosting of several Rugby World Cup matches in September, including a final match at the Stade de France. It sure turned our heads! [Via Jockohomo] [...]

  13. Jeff July 17th, 2007 8:03 am

    gosh…I need to start playing rugby…

  14. Mad Professah July 18th, 2007 5:08 pm

    This is pure sporn!

  15. [...] tourists to the City of Lights than to launch a new advertising campaign showing rugby players engaging in full-on French kissing? Works for us. What will those wacky French ad execs think of next? (jockohomo.com + [...]

  16. [...] Vía Jockohomo. [...]

  17. dt501ks August 14th, 2007 1:37 am

    brilliant, funny and very unexpected.

  18. Sex and Sales | Blowfish Blog August 22nd, 2007 12:20 pm

    [...] a unique approach in its attempt to lure British tourists to their country for the rugby World Cup: Posters of rugby players French kissing one another. Nothing says “France” like sweaty, muscular men making out in a [...]

  19. Christian Sandoval October 22nd, 2007 1:56 pm

    Wow, it is simply brilliant wish people here in México were so humoristic and gay friendly. I just loved the composition of the picture!!!!

  20. Michael Shew November 5th, 2007 3:07 pm

    I had to wait 15 mins before I could get up from the computer after I saw this…… It just wouldnt go back down.. My roommates would have noticed a huge tent…
    Awsome awsome awsome….